Address the gaps in your sales department
Trust in a proven process and streamlined systems that produce predictable results
CRM Implementation
Like a carpenter and their saw, your sales team’s performance is negatively affected by dull, outdated tools. However, identifying a Customer Relationship Management platform that fits your business is just the beginning. Maramba Consulting will customize your CRM to promote high team utilization and management visibility.
HubSpot
We recognize HubSpot as a leading tool for inbound marketing, sales, and customer service. That’s why Maramba Consulting is a Certified Gold HubSpot Solutions Partner, offering guidance on your best solution fit, onboarding, and management services.
Ask us how we can help develop HubSpot to support your Sales, Marketing, and Customer Service activities.
Pricing Strategy
We frequently help business owners and executive leaders with a pricing strategy for their products and services. The simple truth is, that by strategically increasing prices while adding more value to customers, your organization can significantly increase revenue and profit margins. When you execute pricing strategy correctly, you will add value back to your customers and improve both customer satisfaction and retention.
Business leaders often consider reducing prices to capture more of their target market, but price reductions generally lead to eroding profits even if customer acquisition increases temporarily. It’s rarely necessary to lower prices when developing a focused pricing strategy that maximizes profitability through proper positioning with sales and marketing.
Compensation Strategy
Developing a functional compensation plan for sales teams is crucial for attracting and retaining top talent, driving consistent results, and building a healthy sales culture. A compensation plan should evolve along with the organization’s objectives over time, so it’s essential to assess the current structure periodically.
Here are just a few of the crucial elements to consider while reviewing the health of an organization’s sales compensation structure:
- Does it align with Key Performance Indicators (e.g. Customer Acquisitions, Customer Retention/Churn, Customer Spend, etc.)?
- Is it based on the specialized sales roles and responsibilities?
- Does it include clear performance metrics for achieving promotions and pay increases?
- Does it properly incentivize and reward what sales reps can control?
- Is the plan clear and straightforward and can comp be calculated easily?
- Are the right behaviors and activities rewarded immediately?
- Are contests, rewards, bonuses, and other incentives leveraged to drive initiatives?
We approach developing a compensation strategy by partnering with sales, finance, and executive leadership to build a structure that motivates and rewards performance while protecting the organization’s profitability and growth.
Sales Leadership
Strong sales leadership is critical in driving consistent revenue growth in every organization. Our Sales Leadership Services are tailored to help CEOs hire, assess, and develop sales leaders capable of building top-performing teams and accelerating revenue growth.
We partner with CEOs to identify and cultivate the essential skills, competencies, and knowledge required for effective sales leaders. Through focused coaching and professional development, we empower sales leaders to reach their full potential, guiding their teams to success.
Attracting and retaining exceptional sales leadership is vital to business success. We offer support in hiring outstanding sales leaders, crafting compensation plans that motivate and retain, and implementing performance management strategies that drive results.
Sales Process
The core of a successful and sustainable sales organization is its processes. From prospecting to the delivery, a proper sales process should support the key elements of clear communication (internal and client-facing), smooth operational flow, and utilization of tools and resources.
To identify gaps or best practices in your current process, we review existing documentation and interview key personnel. We work with department leaders to document and finalize the optimized sales process and provide strategy on implementation across the sales department and new hire onboarding.
Most successful sales processes share a similar set of stages. We’ve found our approach to personalizing each of these steps to your organizational structure, industry, and target audience results in a high salesperson adaptation rate and, most importantly, an increase in revenue.
Customer Experience Strategy
Providing excellent customer experience should be tied to the goals of every department in your organization. Not only does this align objectives across the organization, but it also positively impacts a customer’s lifetime value.
In the buyer’s world of seemingly endless product and service offerings, a good customer experience has continued to set businesses apart from competitors, increasing customer acquisition, average spend, and customer retention.
- What does a customer encounter when first learning about your products or services?
- Are you helping them recognize their needs and wants?
- How does communication change as they move from being a marketing lead to an active customer?
These questions are among many included in our strategic discussions around your ideal customer experience.
Ready to talk to a revenue growth expert?
Schedule an initial meeting with one of our team members and tell us what you’d like to accomplish. We’ll give you a clear roadmap for how to get there and what we can do to help you along the way