3 Pricing Strategy Principles

3 Pricing Strategy Principles

There are three key principles to developing an effective pricing strategy that I’ve seen hold true across a wide variety of businesses, but especially so with those that sell premium products and services. I call them the three Ps of pricing, positioning,...
Own a Business? You Need an Exit Strategy

Own a Business? You Need an Exit Strategy

Having an exit strategy early on in your business helps you maximize how much money you will get out of your business and is essential to attract potential investors. This is an important step for any business owner who is interested in getting significant investor...